Jef I Richards quotes
Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

 Jef I Richards quotes 
 Language quotes   Advertising quotes 
Suggest Revision: Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
 

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Jef I Richards Quotes & Sayings

Below are more quotes by Jef I Richards.
 Jef I Richards quotes 
 Speech quotes   Trade quotes 
Suggest Revision: Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
 
 Jef I Richards quotes 
 Politics quotes 
Suggest Revision: I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.
 
 Jef I Richards quotes 
 Advertising quotes   Profession And Professionals quotes 
Suggest Revision: Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
 
 Jef I Richards quotes 
 Advertising quotes   Journalism quotes 
Suggest Revision: There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
 
 Jef I Richards quotes 
 Internet quotes 
Suggest Revision: I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
 
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