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If you have a good selling idea, your secretary can write your ad for you.
Morris Hite
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If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
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Advertising moves people toward goods; merchandising moves goods toward people.
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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
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There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
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Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great women have merely created gossip
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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
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