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Live by publicity, you'll probably die by publicity.
Russell Baker
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Advertising quotes
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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
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The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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