The Great Idea In Advertising Is Far More Than The Sum Of The Recognition Scores, The Ratings And All The Other Superficial Indicators Of Its Success; It Is In The Realm Of Myth, To Which Measurements Cannot Apply. - SearchQuotes

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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Leo Bogart

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Advertising quotes

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