The Effectiveness Of Advertising Depends On The Amount And Kind Of Product Information Available To Consumers... Advertising Will Be More Successful The More Impoverished The Consumer's Information Environment. - SearchQuotes

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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

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Advertising quotes

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The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

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The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

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