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There's a fundamental distinction between strategy and operational effectiveness.
Michael Porter
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The underlying principles of strategy are enduring, regardless of technology or the pace of change.
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The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.
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So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.
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