Morris Hite Quotes & Sayings

Below are more quotes by Morris Hite.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

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Morris Hite quotes

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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

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Morris Hite quotes

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There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.

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The ultimate test of a finished account executive is his ability to write a sound marketing plan.

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

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Quotes by Morris Hite

Featured Quote: "Its funny how sometimes the people you'd take a bullet for, are the ones behind the trigger."

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New Updates! (6/18/2013) We've been working really hard on completing our new design and adding more member features. Once this is complete in the coming weeks there will be a lot more quotes by Morris Hite and other authors. We've also changed the sorting on the site so you now see the latest Morris Hite quotes first. Our goal is to have the best Morris Hite quotes on the web!