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Michael Schudson Quotes & Sayings
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17 entries tagged including 4 subtopics.
Last updated Mar 2024
Michael Schudson Topics
Budgets
Advertising
Chance
QUOTES
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Michael Schudson
1 Likes
Chance quotes
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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
1 Likes
Advertising quotes
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Michael Schudson
1 Likes
Advertising quotes
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson
0 Likes
Advertising quotes
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
0 Likes
Advertising quotes
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The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
Michael Schudson
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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
0 Likes
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
0 Likes
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
0 Likes
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Michael Schudson
0 Likes
Sponsored Links
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Michael Schudson
0 Likes
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
0 Likes
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Michael Schudson
1 Likes
Buy me and you will overcome the anxieties I have just reminded you of.
Michael Schudson
0 Likes
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson
0 Likes
Budgets quotes
Sponsored Links
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson
0 Likes
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
Michael Schudson
0 Likes
1
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