14 ways Traditional Marketing fails where Social Media thrives What traditional marketing failed to achieve in the past is being organically achieved in Social Media. Traditional Marketing (TM) tells us how we should feel about product. Social Media (SoMe) tells others how we really do feel about product. TM interrupts our leisure time by forcing product messages on us. SoMe leads us to company pages we can invite into our streams to browse at our leisure. TM deals with the familiar to spread the word generically. SoMe looks for the unfamiliar to spread the word virally. TM spreads a message to the masses in hopes of attracting a few loyal followers. SoMe spreads a message to a few loyal followers to attract the masses. TM tells consumers what