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A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I Richards
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Men And Women quotes
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.
We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.
I saw a subliminal advertising executive, but only for a second.
The most truthful part of a newspaper is the advertisements
You can fool all the people all the time if the advertising is right and the budget is big enough.
Joseph E Levine
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Jef I Richards
The time has come when advertising in some hands has reached the status of a science.
Claude C Hopkins
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