Advertising Is Totally Unnecessary. Unless You Hope To Make Money. - SearchQuotes

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Advertising is totally unnecessary. Unless you hope to make money.

Jef I Richards

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Advertising quotes

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

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Advertising is the most fun you can have with your clothes on.

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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

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