Console Game Publishing Has Become More Like Theatrical Release Film-making And It Is Very Hard If You Are Not One Of The Major Publishers, And Even For Them It Is Hard Unless They Are Working With Major Game Brands.

Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.

Trip Hawkins

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But we also think that we've got more quite alot more support than any new format has ever had.

Trip Hawkins

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But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.

Trip Hawkins

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As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.

Trip Hawkins

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And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.

Trip Hawkins

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