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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Advertising reflects the mores of society, but it does not influence them.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Advertising is only evil when it advertises evil things.
A good advertisement is one which sells the product without drawing attention to itself.
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
You make the best products you can, and you grow as fast as you deserve to.
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as the most famous headline in advertising history.)
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