I Don't Understand Why People Whose Entire Lives Or Their Corporate Success Depends On Communication, And Yet They Are Led On Occasion By CEOs Who Cannot Talk Their Way Out Of A Paper Bag And Don't Care To.

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

Frank Luntz

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How I say it has as much of an impact on what people think of me as what I say.

Frank Luntz

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Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.

Frank Luntz

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A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

Frank Luntz

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