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I think we'll still be a family restaurant, we'll be contemporary, we'll be lifestyle, we won't be old, we won't be 60 years old in the view of the consumer.
Jim Cantalupo
2 Likes
2 Comments
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I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.
Jim Cantalupo
3 Likes
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I think this year we'll open up 900 gross, we're closing some, so the net count is lower, but the 900 are spread all over the place. Some of the closures are relocations, where you're moving it to another place in the marketplace.
Jim Cantalupo
3 Likes
I talked about 12 to 18 months, and that's about reaffirming our foundation for sustained growth: getting the discipline back, getting the basics right, getting the customer focus back... so by the end of next year, I hope most of that's in place.
Jim Cantalupo
6 Likes
Every year we close 300-400 stores anyway, just relocations.
Jim Cantalupo
0 Likes
But, on balance, we seized the marketplace. We've got a great infrastructure. And yes it's struggling in some areas because of some external factors and some internal factors.
Jim Cantalupo
1 Likes
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But you know the second month I was here I put out a healthy lifestyles directive. The pundits will say it was because we were sued. Well that's what they say. It was never about that.
Jim Cantalupo
7 Likes
But we had a pretty diversified portfolio of businesses around the world and things tended to offset each other. But one or two years ago, we had a lot of things happening at the same time.
Jim Cantalupo
14 Likes
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
Jim Cantalupo
1 Likes
But I tell you, I would really be interested if there was a partner we could take in, that could put them over here on the side, that would allow us full leverage and access down the road.
Jim Cantalupo
1 Likes
Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.
Jim Cantalupo
3 Likes
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As I said, I haven't spent a lot of time thinking about partner brands.
Jim Cantalupo
2 Likes
And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.
Jim Cantalupo
1 Likes
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