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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
Design is not just what it looks like and feels like. Design is how it works.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
A leader leads by example, whether he intends to or not.
Innovation distinguishes between a leader and a follower.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
In good times and bad times, I'll be on your side for ever more...that's what friends are for.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
Making Money quotes
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
.. almost everything all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
A New Day
Never Let Me Go
New Years Resolutions
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