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I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.
I didn't go to business school, didn't care about financial stuff and the stock market.
I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated their people decently... This business creed, sadly, seems long forgotten.
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
But the minute we went public on the stock market, which is how our wealth was created, it was no longer how many people you employed, it was how much you were worth and how much your company was worth.
But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.
All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.
If you do things well, do them better. Be daring, be first, be different, be just.
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