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I try to just communicate what I want done as clearly and simply as possible.
I think most people don't react well to being screamed at. It's counterproductive.
I hardly see myself as a futurist.
I get bored with establishing shots of people getting out of cars and walking into buildings, getting into elevators and then 45 seconds later they have a line.
I don't think you can really make television based on what you think audiences want. You can only make stories that you like, because you have to watch it so many times.
I do love television. But the business is accelerating and people are not getting the chance to fail.
Everybody knows things are not the same. The people running the TV end of a major vertically integrated company know how much money a successful show can make.
Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
As soon as you become complacent your show gets canceled.
And the consumer doesn't care. They don't watch networks, they watch TV shows.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
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