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Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
How I say it has as much of an impact on what people think of me as what I say.
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
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