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It's hard to build a brand, competitively, and tell people what you do as well.
In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
If you really think about it, when watching television, you have product placement all the time.
I like the Gap ad, the khaki one. I liked that.
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
Charlie Rose is the ultimate ad.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
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