No Great Marketing Decisions Have Ever Been Made On Quantitative Data

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The idea that nations should love one another, or that business concerns or marketing boards should love one another, or that a man in Portugal should love a man in Peru of whom he has never heard --it is absurd, unreal, dangerous. The fact is we can only love what we know personally. And we cannot know much.

Edward M Forster

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ABDOMEN, n. The temple of the god Stomach, in whose worship, with sacrificial rights, all true men engage. From women this ancient faith commands but a stammering assent. They sometimes minister at the altar in a half-hearted and ineffective way, but true reverence for the one deity that men really adore they know not. If woman had a free hand in the world's marketing the race would become graminivorous.

Ambrose Bierce

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