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Strategy 101 is about choices: You can't be all things to all people.
Sound strategy starts with having the right goal.
So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.
Innovation is the central issue in economic prosperity.
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.
Finally, strategy must have continuity. It can't be constantly reinvented.
Companies operating in urban communities have a tremendous ripple effect.
Change brings opportunities. On the other hand, change can be confusing.
Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.
A strategy delineates a territory in which a company seeks to be unique.
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