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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
11 Likes
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
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The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy
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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite
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The product that will not sell without advertising will not sell profitably with advertising.
Albert Lasker
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There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Jef I Richards
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If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
James Randolph Adams
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Advertising is the greatest art form of the 20th century.
Marshall McLuhan
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Advertising is the art of making whole lies out of half truths.
Edgar A Shoaff
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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
Bob Filner
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