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The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Some people call it global warming; some people call it climate change. What is the difference?
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
Politics is gut; commercials are gut.
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
My job as a pollster is to understand what really matters.
It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.
I Dont Want To Love You
Think Before You Speak
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