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We have for the past year and undoubtedly will be for the next year, dealing with an electorate that is more alienated and more cynical than at any point in modern time.
This person should not be directly connected with the President Ford Committee nor should he be seen as a member of the liberal wing of the Republican Party. He should be someone like Laird or Rogers Morton.
This is easy to say with the benefit of hindsight, but I think it once again points out how very important style of leadership, that is the way he does what he does, is to his perception.
This has resulted in more and more people becoming inner-directed and having as their only goal, getting as much as they can get out of the system and putting as little into it as possible.
There needs to be a planned series of speeches, interviews, etc., over the next two or three months by administration officials and other public figures talking about President Ford, what he is trying to do and what he has accomplished.
There are not enough people out talking about the President positively.
The President's political travel is going to get blamed (and probably rightly) for a share of this downturn.
The President, the Administration and the campaign need a theme. I am concerned that the President is seen as a tactician without an overall strategy of his plan for the country.
The President has not created any Ford constituency, unique from that of any Republican President. The one exception to this is that he does show unique strength with young voters for a Republican.
The endorsement of respected conservative Republican officeholders and politicians is particularly important at this time as to destroy Reagan's credibility as a loyal Republican.
Research has shown that the perceived style of leadership is by far the most important thing to most voters in evaluating officeholders and candidates.
People just automatically say 'If this guy is George and Barbara Bush's son, we don't have any question about those personal qualities that we were fooled on by Clinton.'
People feel that decisions about their jobs, the way their children are educated, how their church functions, and products they buy are made by someone and some place so distant that they can't find anybody to talk to that has any influence over them.
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