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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I Richards
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Men And Women quotes
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.
I saw a subliminal advertising executive, but only for a second.
The most truthful part of a newspaper is the advertisements
You can fool all the people all the time if the advertising is right and the budget is big enough.
Joseph E Levine
Advertising is the greatest art form of the 20th century.
Advertising causes conflicts at exactly the most vulnerable age for children to be in conflict with parents.
Chess is the most elaborate waste of human intelligence outside of an advertising agency.
Advertising: the science of arresting the human intelligence long enough to get money from it.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
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