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QUOTES
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
David Ogilvy
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I can not think of any circumstances in which advertising would not be an evil.
Arnold Toynbee
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If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Morris Hite
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That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Jerry Della Femina
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Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!
Frances Parkinson Keyes
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Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.
John Kenneth Galbraith
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Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position.
Donald Rumsfeld
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I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
Daniel J Boorstin
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
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Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.
Robert W Sarnoff
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Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.
Fran Lebowitz
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Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis
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Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
Morris Hite
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If you can afford to advertise, you don't need to.
Norman R Augustine
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Advertising men and politicians are dangerous if they are separated. Together they are diabolical.
Phillip Adams
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The advertisers who believe in the selling power of jingles have never had to sell anything.
David Ogilvy
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We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
Daniel J Boorstin
3 Likes
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I Richards
5 Likes
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