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David Ogilvy Quotes & Sayings

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93 entries tagged including 31 subtopics.
Last updated Apr 2021

David Ogilvy Topics

QUOTES

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

16 Likes

Judgement quotes

Marketing quotes

You make the best products you can, and you grow as fast as you deserve to.

0 Likes

Achievement quotes

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as the most famous headline in advertising history.)

19 Likes

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

1 Likes

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

4 Likes

Experience quotes

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.

473 Likes

Education quotes

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

2 Likes

Television quotes

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

1 Likes

Television quotes

The best ideas come as jokes. Make your thinking as funny as possible.

40 Likes

Marketing quotes

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

5 Likes

Government quotes

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

2 Likes

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

3 Likes

The consumer isn't a moron; she is your wife.

10 Likes

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