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Leo Burnett Quotes & Sayings
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56 entries tagged including 26 subtopics.
Last updated Mar 2024
Leo Burnett Topics
Writers
Originality
Funny
Writing
Needs
Respect
Learning
Ideas
Curiosity
Clients And Customers
Hope
Dreams
Advertising
Success
Making Mistakes
Mind
Information
Work
Team Work
Mankind
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Social Service
Trade
Business
Death
Inspirational
QUOTES
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
3 Likes
Information quotes
Mind quotes
Advertising quotes
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Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
1 Likes
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
Leo Burnett
8 Likes
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo Burnett
0 Likes
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Leo Burnett
0 Likes
Making Mistakes quotes
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There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
Leo Burnett
2 Likes
There is no such thing as a permanent advertising success.
Leo Burnett
0 Likes
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
0 Likes
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
3 Likes
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo Burnett
0 Likes
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Leo Burnett
1 Likes
Plan the sale when you plan the ad.
Leo Burnett
0 Likes
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
0 Likes
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo Burnett
0 Likes
I regard a great ad as the most beautiful thing in the world.
Leo Burnett
0 Likes
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I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett
1 Likes
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
5 Likes
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo Burnett
6 Likes
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Leo Burnett
0 Likes
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Leo Burnett
0 Likes
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