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So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.
Robert McChesney
2 Likes
2 Comments
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So it's a much more difficult issue to organize around, because you can't get media at all to make your case. And that's where cases tend to be made politically.
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Our existing media system today is the direct result of government laws and subsidies that created it.
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One survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials.
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Maybe if you and ten of your friends could pool your savings and borrow some money and actually buy some obscure station in Sonoma, and then take some chances and have some fun.
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Local television news, on both radio and television, is so appalling. Makes print journalism look like the greatest stuff ever written.
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If you're running for reelection in the House of Representatives race, you know, it's very important to you that you be on fairly good terms with the local affiliates in the largest market in your area. I mean you don't want to antagonize them.
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If you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters.
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But having said that, what's happening with campaign finance reform and our political culture is devastating.
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But having said that, there's also a sea change in attitude towards media.
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Because what's going on now, and this applies mostly to television stations in the largest markets too, but TV stations basically are now the primary receivers of campaign spending.
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Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.
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Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.
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