Growing up in the Midwest, people don't drive Porsches and Ferraris. They drive Fords and Chevys. And so even if you have the opportunity to buy a more expensive car, it doesn't occur to you because it's not what you relate to. At a restaurant, you don't look to order the thing you can't pronounce because that's not what makes sense to you. A lot of times, people forget what makes sense to them and what, in effect, got them where they are, and I think they go a little astray.
Luke Perry
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