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Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
Frank Luntz
3 Likes
3 Comments
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Politics is gut; commercials are gut.
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One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
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It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.
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If you're a good numbers person, you're a bad language person.
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Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.
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I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
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I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.
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I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
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