The Headline Is The Most Important Element Of An Ad. It Must Offer A Promise To The Reader Of A Believable Benefit. And It Must Be Phrased In A Way To Give It Memory Value. - SearchQuotes

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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

Morris Hite

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