Marketing refers to selling and promoting goods and services by basic propaganda techniques and promotion. Using business communication and sales techniques, companies try to build a strong customer relationship, through marketing and advertising their products and services. The basic purpose of any marketing stint is to identify the customer, satisfy the customer and keep the customer. Customer is the main focus of all marketing activities, marketing management is said to be mandatory part of business management. Marketing concept believes that in order to achieve necessary organizational goals, you need to know the wants and needs of the target markets.
Arthur Levitt had once remarked, “Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.”