Managing An Advertising Agency Isn't All Beer And Skittles. After Fourteen Years Of It, I Have Come To The Conclusion That The Top Man Has One Principle Responsibility: To Provide An Atmosphere In Which Creative Mavericks Can Do Useful Work. - SearchQuotes

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Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

David Ogilvy

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Know the difference between principles based on right or wrong vs. principles based on personal gain, and consider the basis of your own principles.

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The standard that a society should actually embody its own professed principles is a utopian one, in the sense that moral principles contradict the way things really are --- and always will be. How things really are --- and always will be --- is neither all-evil nor all-good but deficient, inconsistent, inferior. Principles invite us to do something about the morass of contradictions in which we function morally. Principles invite us to clean up our act; to become intolerant of moral laxity and compromise and cowardice and the turning away from what is upsetting: that secret gnawing of the heart that tells us that what we are doing is not right, and so counsels us that we'd be better off just not thinking about it.

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The standard that a society should actually embody its own professed principles is a utopian one, in the sense that moral principles contradict the way things really are --- and always will be. How things really are --- and always will be --- is neither all-evil nor all-good but deficient, inconsistent, inferior. Principles invite us to do something about the morass of contradictions in which we function morally. Principles invite us to clean up our act; to become intolerant of moral laxity and compromise and cowardice and the turning away from what is upsetting: that secret gnawing of the heart that tells us that what we are doing is not right, and so counsels us that we'd be better off just not thinking about it.

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Be thou incapable of change in that which is right, and men will rely upon thee. Establish unto thyself principles of action; and see that thou ever act according to them. First know that thy principles are just, and then be thou.

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Its easy to have principles when you're rich. The important thing is to have principles when you're poor.

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There's never been a nation like the United States, ever. It begins with the principles of our founding documents, principles that recognize that our rights come from God, not from our government.

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The highest glory of the American Revolution was this: it connected in one indissoluble bond the principles of civil government with the principles of Christianity.

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Every science has for its basis a system of principles as fixed and unalterable as those by which the universe is regulated and governed. Man cannot make principles; he can only discover them.

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Let's all understand that these guiding principles cannot be discarded for short-term political gains. They represent what this country is all about. They are indigenous to the American idea. And these are principles which are not negotiable.

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One of the major principles is that Soviet literature must be inseverably linked with the policy of the Communist party

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When great changes occur in history, when great principles are involved, as a rule the majority are wrong.

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The best principles of our republic secure to all its citizens a perfect equality of rights.

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