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Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Creativity is more than just being different. Anybody can plan weird; that's easy. What's hard is to be as simple as Bach. Making the simple, awesomely simple, that's creativity.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Jef I Richards
Creativity is not the finding of a thing, but the making something out of it after it is found
James Russell Lowell
Creativity is the power to connect the seemingly unconnected.
The chief enemy of creativity is good sense.
In lieu of creativity, there is an undue emphasis on sexuality
The secret to creativity is knowing how to hide your sources.
Sometimes creativity just means the daily work of helping others to see a problem in a different way.
Creativity involves breaking out of established patterns in order to look at things in a different way.
Edward De Bono
Mystery is at the heart of creativity. That, and surprise.
Creativity is the ability to see relationships where none exist.
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward De Bono
Best Friends Forever
Im Better Than You
Words Of Wisdom
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