It Does Seem Really Hard To Get Consumers To Do The Right Thing. It Is Stupid That We Use Two Tons Of Steel, Glass, And Plastic To Haul Our Sorry Selves To The Shopping Mall. It's Stupid That We Put Water In Plastic Bottles In Fiji And Ship It Here.

It does seem really hard to get consumers to do the right thing. It is stupid that we use two tons of steel, glass, and plastic to haul our sorry selves to the shopping mall. It's stupid that we put water in plastic bottles in Fiji and ship it here.

John Doerr

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Green-tech could be the largest economic opportunity of the 21st Century.

John Doerr

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Green technologies - going green - is bigger than the Internet. It could be the biggest economic opportunity of the 21st century.

John Doerr

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Better biofuels are a really big deal. That means we can precisely engineer the molecules in the fuel chain and optimize them along the way. So, if all goes well, they're going to have designer bugs in warm vats that are eating and digesting sugars to excrete better biofuels. I guess that's better living through bugs.

John Doerr

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