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Properly practiced creativity can make one ad do the work of ten.
Creativity is more than just being different. Anybody can plan weird; that's easy. What's hard is to be as simple as Bach. Making the simple, awesomely simple, that's creativity.
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Jef I Richards
Creativity is not the finding of a thing, but the making something out of it after it is found
James Russell Lowell
Creativity is the power to connect the seemingly unconnected.
The chief enemy of creativity is good sense.
In lieu of creativity, there is an undue emphasis on sexuality
The secret to creativity is knowing how to hide your sources.
Written reports stifle creativity.
Sometimes creativity just means the daily work of helping others to see a problem in a different way.
Creativity involves breaking out of established patterns in order to look at things in a different way.
Edward De Bono
Mystery is at the heart of creativity. That, and surprise.
Anniversary For Boyfriend
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