Get in Touch
Browse our latest quotes
Categorized list of quote topics
Alphabetical list of influential authors
Custom and user added quotes with pictures
Word of mouth is the best medium of all.
We don't ask research to do what it was never meant to do, and that is to get an idea.
Today's smartest advertising style is tomorrow's corn.
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
The most powerful element in advertising is the truth.
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
Our job is to bring the dead facts to life.
Nobody counts the number of ads you run; they just remember the impression you make.
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
In communications, familiarity breeds apathy.
Get Well Wishes
Instagram Picture Caption
Our goal is to help you by delivering amazing quotes to bring inspiration, personal growth, love and happiness to your everyday life.
© 2021 SearchQuotes™