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The company without a strategy is willing to try anything.
The chief strategist of an organization has to be the leader - the CEO.
The best CEOs I know are teachers, and at the core of what they teach is strategy.
The ability to change constantly and effectively is made easier by high-level continuity.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Strategy 101 is about choices: You can't be all things to all people.
Sound strategy starts with having the right goal.
So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.
Innovation is the central issue in economic prosperity.
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.
Finally, strategy must have continuity. It can't be constantly reinvented.
Companies operating in urban communities have a tremendous ripple effect.
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