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QUOTES
The price of justice is eternal publicity
Arnold Bennett
4 Likes
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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Leo Burnett
6 Likes
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The privacy of public office, the publicity of private life
Latin Proverb
1 Likes
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The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
Dr Charles Edwards
19 Likes
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If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Morris Hite
0 Likes
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Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan
1 Likes
Advertising quotes
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
1 Likes
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Publicity, publicity, publicity is the greatest moral factor and force in our public life
Joseph Pulitzer
1 Likes
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Advertising isn't a science. It's persuasion. And persuasion is an art.
William Bernbach
1 Likes
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There is no advertisement as powerful as a positive reputation traveling fast.
Brian Koslow
2 Likes
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Advertising is what you do when you can't go see somebody. That's all it is.
Fairfax Cone
4 Likes
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Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana
0 Likes
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Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
William Allen White
4 Likes
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Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
Jef I Richards
33 Likes
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Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.
David Ogilvy
4 Likes
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Advertising is the life of trade.
Calvin Coolidge
0 Likes
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
3 Likes
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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel Starch
0 Likes
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In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity.
Lauren Bacall
1 Likes
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy
1 Likes
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