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The critic is the only independent source of information. The rest is advertising.
Pauline Kael
1 Likes
Advertising quotes
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Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
2 Likes
Advertising quotes
Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
Joseph Priestley
8 Likes
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Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic
Samuel Johnson
0 Likes
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In advertising, not to be different is virtual suicide.
William Bernbach
2 Likes
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As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, "Let there be light," constitute its charter. All nature is vibrant with its impulse.
Bruce Barton
1 Likes
Advertising quotes
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
1 Likes
Advertising quotes
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F Scott Fitzgerald
0 Likes
Advertising quotes
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
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Advertising quotes
I've never found a client's business problem that could be solved solely through advertising.
Lee Clow
1 Likes
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
0 Likes
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
0 Likes
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There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
Morris Hite
1 Likes
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
0 Likes
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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy
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Every time a message seems to grab us, and we think, I just might try it, we are at the nexus of choice and persuasion that is advertising.
Andrew Hacker
2 Likes
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
11 Likes
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Democratic nations must try to find ways to starve the terrorist and the hijacker of the oxygen of publicity on which they depend.
Margaret Thatcher
1 Likes
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Advertising moves people toward goods; merchandising moves goods toward people.
Morris Hite
0 Likes
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A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
0 Likes
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