Y'know.. I personally don't find it girly. I mean they shouldn't take like five hours, but 30 minutes isn't bad. If they want their appearance to be nice, that's fine. I don't mind the appearance as much as I do their personality.
Im the type of girl who doesnt care what the guy looks like. I dont care if he has pimples or if hes a bit chubby. I dont care about that at all. what matters to me is their personality. the looks are just a bonus. NOT ALL GIRLS ARE SHALLOW or being vain.