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Morris Hite Quotes & Sayings
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23 entries tagged including 10 subtopics.
Last updated Apr 2024
Morris Hite Topics
Men And Women
Newspapers
Television
History
Soul
Money
Business
Marketing
Advertising
QUOTES
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Morris Hite
2 Likes
Advertising quotes
Men And Women quotes
Television quotes
Newspapers quotes
Sponsored Links
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Morris Hite
2 Likes
Advertising quotes
Men And Women quotes
Television quotes
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
Morris Hite
2 Likes
Money quotes
Advertising quotes
The ultimate test of a finished account executive is his ability to write a sound marketing plan.
Morris Hite
1 Likes
Business quotes
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Morris Hite
0 Likes
Advertising quotes
Sponsored Links
Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
Morris Hite
1 Likes
Advertising quotes
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Morris Hite
1 Likes
Advertising quotes
Men And Women quotes
Television quotes
Newspapers quotes
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Morris Hite
0 Likes
Advertising quotes
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
Morris Hite
1 Likes
Money quotes
Advertising quotes
Advertising moves people toward goods; merchandising moves goods toward people.
Morris Hite
0 Likes
Advertising quotes
Sponsored Links
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite
1 Likes
Advertising quotes
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Morris Hite
2 Likes
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Morris Hite
0 Likes
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
Morris Hite
0 Likes
Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
Morris Hite
0 Likes
Sponsored Links
If you have a good selling idea, your secretary can write your ad for you.
Morris Hite
0 Likes
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Morris Hite
0 Likes
Advertising moves people toward goods; merchandising moves goods toward people.
Morris Hite
1 Likes
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite
1 Likes
The ultimate test of a finished account executive is his ability to write a sound marketing plan.
Morris Hite
1 Likes
Business quotes
Marketing quotes
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