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So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new.
Online console gaming will continue to grow at a healthy pace.
None of our competitors have ever made two systems that run the same software.
If you always wanted to wait for something better, you'd never buy anything, right?
I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation.
I can't tell you how important it was for us to be successful in japan.
From day one our next generation system will run all our exsisting software - so that gives us a head start.
Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!
Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
But we also think that we've got more quite alot more support than any new format has ever had.
But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.
And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.
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