Rhetoric is the art and study of using language which has persuasive effects and can be used to cajole people. Rhetoric is one of the ancient arts of human discourse. Speech and discourse, which has shaded of rhetoric, can be very compelling and can be used to persuade or convince a multitude of people. The three persuasive audience appeals are logos, pathos and ethos. The study of rhetoric is based on the study of these three audience appeals and the so-called, five-cannons of rhetoric i.e. invention, arrangement, style, memory and delivery. Rhetorical speech is very persuasive and in the retro times, people gave rhetorical speeches on pulpits, in courtrooms and assemblies. Allen Boyd had once remarked, “Our government has made a number of promises to the men and women who served in our nation's armed forces. Sadly, these promises of health care, education and other benefits have existed more in rhetoric than in reality.”
