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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
3 Likes
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
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Advertising is the art of making whole lies out of half truths.
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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
David Riesman
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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
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Advertising is the most fun you can have with your clothes on.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
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