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David Ogilvy Quotes & Sayings
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93 entries tagged including 31 subtopics.
Last updated Apr 2024
David Ogilvy Topics
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QUOTES
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
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Advertising quotes
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
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Advertising quotes
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
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Advertising quotes
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
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Politics quotes
Advertising quotes
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy
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Advertising quotes
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A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
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Advertising quotes
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy
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Advertising quotes
What you say in advertising is more important than how you say it.
David Ogilvy
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Advertising quotes
I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy
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Advertising quotes
The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
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Words quotes
Advertising quotes
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
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Advertising quotes
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David Ogilvy
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Advertising quotes
Editors quotes
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy
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Advertising quotes
Advertising is only evil when it advertises evil things.
David Ogilvy
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You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy
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What you say in advertising is more important than how you say it.
David Ogilvy
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy
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