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David Ogilvy Creativi Quotes & Sayings
Showing search results for "David Ogilvy Creativi" sorted by relevance. 500 matching entries found.
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QUOTES
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy
4 Likes
Experience quotes
Sponsored Links
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David Ogilvy
16 Likes
Judgement quotes
Marketing quotes
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
1 Likes
Advertising quotes
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
0 Likes
Advertising quotes
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
0 Likes
Advertising quotes
Sponsored Links
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
3 Likes
Age quotes
Careers quotes
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
David Ogilvy
5 Likes
Government quotes
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
0 Likes
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
0 Likes
Advertising quotes
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
1 Likes
Television quotes
Sponsored Links
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
0 Likes
Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
David Ogilvy
28 Likes
Education quotes
College quotes
Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
David Ogilvy
473 Likes
Education quotes
College quotes
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy
0 Likes
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy
0 Likes
Sponsored Links
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
0 Likes
Advertising quotes
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
David Ogilvy
12 Likes
Clients And Customers quotes
Sales quotes
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
David Ogilvy
7 Likes
Business quotes
The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
0 Likes
Words quotes
Advertising quotes
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy
0 Likes
Advertising quotes
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