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David Ogilvy Creativity Quotes & Sayings
Showing search results for "David Ogilvy Creativity" sorted by relevance. 500 matching entries found.
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QUOTES
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
1 Likes
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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy
0 Likes
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
0 Likes
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy
16 Likes
Funny quotes
Baby quotes
Performance art is the ultimate in creativity. Since it has so many possibilities at creativity, it's essence tends to become creativity.
Jack Bowman
0 Likes
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy
0 Likes
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy
0 Likes
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
David Ogilvy
0 Likes
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
0 Likes
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
40 Likes
Jokes quotes
Marketing quotes
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy
4 Likes
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
21 Likes
Jokes quotes
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
David Ogilvy
1 Likes
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy
1 Likes
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy
0 Likes
Sponsored Links
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
David Ogilvy
0 Likes
I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy
0 Likes
Advertising quotes
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy
1 Likes
Advertising quotes
Never stop testing, and your advertising will never stop improving.
David Ogilvy
1 Likes
Advertising is only evil when it advertises evil things.
David Ogilvy
0 Likes
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